Wednesday, 16 November 2016

AS Media - Survey Analysis

The Brief

After creating and receiving responses on our surveys for our film opening we must analyse the data recorded from the responses in regards to their significance in influencing decisions we make.

The first question was to gauge the age of our audience of responders. It Turns out the majority of our audience were of a similar age to us making our state of mind possibly similar and making the targeted audience that we intended to have anyway is already apparent.

PAGE 1: JELC AS Media Survey
Q1               

What age range are you?

  • Answered: 100
  • Skipped: 0
Created with Highcharts 3.0.10
14 or less15-1718-2425+
0%10%20%30%40%50%60%70%80%90%100%
Answer Choices –
Responses –
–
14 or less
1.00%
1
–
15-17
73.00%
73
–
18-24
4.00%
4
–
25+
22.00%
22
Total100
Secondly we need to film in a location that fits the narrative of our film opening. The results show that an abandoned building would be the audiences preference as a location to film, however we have done previous location scouting on an abandoned building that we were thinking to use however this has recently become a no trespassing zone cautioned off by police, thus this idea wouldn't be a plausible answer. Luckily the next highest response was natural settings which was originally our back up plan of using Loose Valley as the setting for our film opening, therefore we agree and are implementing the decision from the responses.
Q2                

What location do you think is good for a slasher horror film?

  • Answered: 100
  • Skipped: 0
Created with Highcharts 3.0.10
An abandoned
building/bui...
Children's park
Natural
settings...
Multi storey
car park
Library
0%10%20%30%40%50%60%70%80%90%100%
Answer Choices –
Responses –
–
An abandoned building/buildings
52.00%
52
–
Children's park
7.00%
7
–
Natural settings (fields/forests etc)
21.00%
21
–
Multi storey car park
15.00%
15
–
Library
5.00%
5
Total100
Thirdly we were unsure of whether to do a contemporary piece or not so we posed the question of the time period it should be situated in. The results to no surprise were heavily leaning towards the present time and as a result we went along with this response as we now thought that doing a futuristic or past horror film would become harder than doing something that the audience want and is much simpler to achieve.
Q3                 

Which time period do you think is good for a horror film?

  • Answered: 100
  • Skipped: 0
Created with Highcharts 3.0.10
Past (early
1800s - earl...
Present (late
1900s - now)
Future (50+
years)
0%10%20%30%40%50%60%70%80%90%100%
Answer Choices –
Responses –
–
Past (early 1800s - early 1900s)
24.00%
24
–
Present (late 1900s - now)
70.00%
70
–
Future (50+ years)
6.00%
6
Total100
Next we needed to find out what age the victim should be. The results suggest that they should be between the age of 18-24 years old. We however disagree with the majority and have decided to use a 15-17 year old victim as the availability of actor of that age is wider and the vulnerability of a young adult is easier to extenuate within horror movies.
Q4                 

What do you think is a good age for the victim?

  • Answered: 100
  • Skipped: 0
Created with Highcharts 3.0.10
14 or less15-1718-2425+
0%10%20%30%40%50%60%70%80%90%100%
Answer Choices –
Responses –
–
14 or less
8.00%
8
–
15-17
21.00%
21
–
18-24
58.00%
58
–
25+
13.00%
13
Total100
 
After this we needed to start thinking of post production and what we would require after the filming hence why we asked what type of music/sound effects that the audience would expect to hear. Heavy breathing and footsteps were the two most chosen answers so we jave decide to make these a part of our opening scene.
Q5                

What type of music or sounds do you think would create a good atmosphere for a slasher horror film?

  • Answered: 100
  • Skipped: 0
Created with Highcharts 3.0.10
Slow stringsDramatic drumsScreams
Heavy
breathing
FootstepsClickingBuzzingDripping
Crackling
(like a brok...
Synthetic
sounds...
0%10%20%30%40%50%60%70%80%90%100%
Answer Choices –
Responses –
–
Slow strings
32.00%
32
–
Dramatic drums
19.00%
19
–
Screams
47.00%
47
–
Heavy breathing
57.00%
57
–
Footsteps
61.00%
61
–
Clicking
9.00%
9
–
Buzzing
7.00%
7
–
Dripping
44.00%
44
–
Crackling (like a broken TV signal)
49.00%
49
–
Synthetic sounds (unnatural)
22.00%
22
Total Respondents: 100 
The dialogue in horror films can make or break the success of a film. We asked if the audience would expect this and the majority said there should be some. With this in mind we have decide that there will be no dialogue as our title is Silent Killer after all and we feel it will be better to have a silent and eerie piece.
Q6                

Would you like to hear dialogue (speaking) in the opening?

  • Answered: 100
  • Skipped: 0
Created with Highcharts 3.0.10
YesNoSome
0%10%20%30%40%50%60%70%80%90%100%
Answer Choices –
Responses –
–
Yes
35.00%
35
–
No
26.00%
26
–
Some
39.00%
39
Total100
Next we were unsure as to where our film title would fit in as we were again thinking of post production. The results show that the majority of our audience would have it at the star and we agree hence we are implementing it into our film opening.
Q7              

Do you think the film title should appear at the start or end of the credits?

  • Answered: 100
  • Skipped: 0
Created with Highcharts 3.0.10
StartEndNeither
0%10%20%30%40%50%60%70%80%90%100%
Answer Choices –
Responses –
–
Start
62.00%
62
–
End
34.00%
34
–
Neither
4.00%
4
Total100
Next the costumes of the characters is a big dilemma that we came across as it would be dependent on the previous question of the time period that the film is set. To no surprise the casual everyday look came out on top which fit in nicely to our time period and is much easier to afford and become more creative with.
Q8                

What type of costumes should the characters be wearing?

  • Answered: 100
  • Skipped: 0
Created with Highcharts 3.0.10
FormalCausal/everydayDirty/tattered
0%10%20%30%40%50%60%70%80%90%100%
Answer Choices –
Responses –
–
Formal
7.00%
7
–
Causal/everyday
76.00%
76
–
Dirty/tattered
17.00%
17
Total100
Next the awareness of the victim is very common in horror as most of the time the victim is either unaware or aware of the presence of the killer. However through our survey we have found that people would prefer to have a partially aware victim which we were already planning to have regardless but nonetheless helped reassure the validity of our decision.
Q9                

Would you like the victim to be aware of the killer?

  • Answered: 100
  • Skipped: 0
Created with Highcharts 3.0.10
YesNoPartly
0%10%20%30%40%50%60%70%80%90%100%
Answer Choices –
Responses –
–
Yes
21.00%
21
–
No
20.00%
20
–
Partly
59.00%
59
Total100
Finally the all important question of what type of killer to have. Narrowly a man won however we have decided on a more adolescent character for the killer as the availability is wider and it also gives another layer of depth to the underlying motives of the killer as the killer and victim are of similar age.
Q10                

What type of character would you like the killer to be?

  • Answered: 100
  • Skipped: 0
Created with Highcharts 3.0.10
ManChildClown
Religious
figure
Woman
Other (please
specify)
0%10%20%30%40%50%60%70%80%90%100%
Answer Choices –
Responses –
–
Man
27.00%
27
–
Child
18.00%
18
–
Clown
7.00%
7
–
Religious figure
18.00%
18
–
Woman
11.00%
11
–
Responses
Other (please specify)
19.00%
19
Total100
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